February 2014
Illustration by Felipe Lara

The Wicked World of Packaging

(from renourish.com)

Pulitzer price winning author Russell Baker once wrote, "The American dream is to turn goods into trash as fast as possible." This could not be truer than in the case of packaging. Emphasis on selling more and cheaper goods has been the ultimate goal of most companies through attractive packaging. Packaging design has been known for ignoring efficiency to create more advertising space or using more materials than necessary to create the illusion that the consumer is getting more for their money.

In the book Cradle to Cradle: Remaking the Way We Make Things, authors McDonough and Braungart note that “more than 90 percent of materials extracted to make durable goods in the US become waste almost immediately”. Problems arising from waste—landfill leachate and methane emissions, destructive materials sourcing, production, and transportation, and marine debris—has taken a toll on our environment.

Don't keep hitting the snooze button, Wake Up!
Read the full article at re-nourish.com

Here's links to some organizations doing something about wasteful packaging. Check them out:

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